bio
RUFF DRAFT is a visual creative agency based in seoul
we make visual concept and contents
It's all about photography, video, and visual creativity
*artist visual concept, planning and production : music video, album photos, promotions, design, etc.
*creating fashion editorials, films, etc. for online & offline
RUFF DRAFT is a visual creative agency based in seoul
we make visual concept and contents
It's all about photography, video, and visual creativity
*artist visual concept, planning and production : music video, album photos, promotions, design, etc.
*creating fashion editorials, films, etc. for online & offline
works
i-dle 8th album “we are” / creative director
* re-branding (artist name, visual, key visual, etc.)
* album
* trailer
* m/v
* photography
g-dragon 3rd album “übermensch” / gd’s visual team
* album
* m/v
* photography
tws 2025 deco kit / visual director
* photography
tws 2025 season greeting, 24 / visual director
* photography
g-dragon “power”, 24 / visual work as his team
super junior d&e “inevitable” album / visual director
* photography
xg 2nd mini album “awe”, 24 / visual director
* artist re-branding
* album visual concept (physical, online)
* promotion planning
holland “걔가 그러던데 / bitch he’s mine”, 24 / executive producer
* executive producer
xg “iykyk”, 24 / visual director
* music video
* photography
xg “something ain’t right”, 24 / visual director
* music video
* photography
teleport 도피 2024 compilation album, 24 / creative direction
* live performance film direction
toss : the money book, 24 / creative direction - production
* book announcement film
noboundariez : eternal shoes – visvim exhibition, 24 / contents direction
bobby “sir. robert” album, 24 / creative director
* album visual concept (physical)
* photography
* music video concept
* ‘무중력’ music video visual
* ‘moon+너가 그러라한다면’ music video visual
* on/offline promotion
samsung x maison margiela galaxy z flip 5 by hypebeast, 23 / creative - production
* film
* photography
* creative direction
* production
bobby “robert” album, 23 / visual director
* artist re-branding (artist logo, symbol, styling concept)
* album visual concept (physical)
* photography
* music video concept
* ‘f’ music video visual concept
* ‘hercules!’ music video visual concept
* on/offline promotion concept
couronne, 23 / creative - production
* event installation visual film
works in YG (Past, visual team)
23
AKMU “love lee” album
TREASURE “re-boot” album
22
TREASURE “the second step : chapter two”
CHANHYUK “error” album
iKON “flashback” album
TREASURE “the second step : chapter one” album
21
AKMU “next episode” album
ROSÉ (BLACKPINK) “r” album
iKON “why why why” album
TREASURE “the first step : chapter two”
19–20
AKMU “happening” album
BLACKPINK “the album” album
SUHYUN (AKMU) “alien” album
MINO “take” album
TREASURE “the first step : chapter one”
BLACKPINK “ice cream” album
BANG YEDAM “wayo” album
BLACKPINK “how you like that” album
WINNER “remember” album
iKON “i decide” album
SECHSKIES “all for you” album
i-dle 8th album “we are” / creative director
* re-branding (artist name, visual, key visual, etc.)
* album
* trailer
* m/v
* photography
g-dragon 3rd album “übermensch” / gd’s visual team
* album
* m/v
* photography
tws 2025 deco kit / visual director
* photography
tws 2025 season greeting, 24 / visual director
* photography
g-dragon “power”, 24 / visual work as his team
super junior d&e “inevitable” album / visual director
* photography
xg 2nd mini album “awe”, 24 / visual director
* artist re-branding
* album visual concept (physical, online)
* promotion planning
holland “걔가 그러던데 / bitch he’s mine”, 24 / executive producer
* executive producer
xg “iykyk”, 24 / visual director
* music video
* photography
xg “something ain’t right”, 24 / visual director
* music video
* photography
teleport 도피 2024 compilation album, 24 / creative direction
* live performance film direction
toss : the money book, 24 / creative direction - production
* book announcement film
noboundariez : eternal shoes – visvim exhibition, 24 / contents direction
bobby “sir. robert” album, 24 / creative director
* album visual concept (physical)
* photography
* music video concept
* ‘무중력’ music video visual
* ‘moon+너가 그러라한다면’ music video visual
* on/offline promotion
samsung x maison margiela galaxy z flip 5 by hypebeast, 23 / creative - production
* film
* photography
* creative direction
* production
bobby “robert” album, 23 / visual director
* artist re-branding (artist logo, symbol, styling concept)
* album visual concept (physical)
* photography
* music video concept
* ‘f’ music video visual concept
* ‘hercules!’ music video visual concept
* on/offline promotion concept
couronne, 23 / creative - production
* event installation visual film
works in YG (Past, visual team)
23
AKMU “love lee” album
TREASURE “re-boot” album
22
TREASURE “the second step : chapter two”
CHANHYUK “error” album
iKON “flashback” album
TREASURE “the second step : chapter one” album
21
AKMU “next episode” album
ROSÉ (BLACKPINK) “r” album
iKON “why why why” album
TREASURE “the first step : chapter two”
19–20
AKMU “happening” album
BLACKPINK “the album” album
SUHYUN (AKMU) “alien” album
MINO “take” album
TREASURE “the first step : chapter one”
BLACKPINK “ice cream” album
BANG YEDAM “wayo” album
BLACKPINK “how you like that” album
WINNER “remember” album
iKON “i decide” album
SECHSKIES “all for you” album