bio
RUFF DRAFT is a visual creative agency based in seoul
we make visual concept and contents
It's all about photography, video, and visual creativity
*artist visual concept, planning and production : music video, album photos, promotions, design, etc.
*creating fashion editorials, films, etc. for online & offline
RUFF DRAFT is a visual creative agency based in seoul
we make visual concept and contents
It's all about photography, video, and visual creativity
*artist visual concept, planning and production : music video, album photos, promotions, design, etc.
*creating fashion editorials, films, etc. for online & offline
works
deinet 25fw ‘dei.net’ / creatvie director
*photography
deinet x ggum editorial / creative director
*photography
i-dle 8th album “we are” / creative director
* re-branding (artist name, visual, key visual, etc.)
* album
* trailer
* m/v
* photography
g-dragon 3rd album “übermensch” / gd’s visual team
* album
* m/v
* photography
tws 2025 deco kit / visual director
* photography
tws 2025 season greeting, 24 / visual director
* photography
g-dragon “power”, 24 / visual work as his team
super junior d&e “inevitable” album / visual director
* photography
xg 2nd mini album “awe”, 24 / visual director
* artist re-branding
* album visual concept (physical, online)
* promotion planning
holland “걔가 그러던데 / bitch he’s mine”, 24 / executive producer
* executive producer
xg “iykyk”, 24 / visual director
* music video
* photography
xg “something ain’t right”, 24 / visual director
* music video
* photography
teleport 도피 2024 compilation album, 24 / creative direction
* live performance film direction
toss : the money book, 24 / creative direction - production
* book announcement film
noboundariez : eternal shoes – visvim exhibition, 24 / contents direction
bobby “sir. robert” album, 24 / creative director
* album visual concept (physical)
* photography
* music video concept
* ‘무중력’ music video visual
* ‘moon+너가 그러라한다면’ music video visual
* on/offline promotion
samsung x maison margiela galaxy z flip 5 by hypebeast, 23 / creative - production
* film
* photography
* creative direction
* production
bobby “robert” album, 23 / visual director
* artist re-branding (artist logo, symbol, styling concept)
* album visual concept (physical)
* photography
* music video concept
* ‘f’ music video visual concept
* ‘hercules!’ music video visual concept
* on/offline promotion concept
couronne, 23 / creative - production
* event installation visual film
works in YG (Past, visual team)
23
AKMU “love lee” album
TREASURE “re-boot” album
22
TREASURE “the second step : chapter two”
CHANHYUK “error” album
iKON “flashback” album
TREASURE “the second step : chapter one” album
21
AKMU “next episode” album
ROSÉ (BLACKPINK) “r” album
iKON “why why why” album
TREASURE “the first step : chapter two”
19–20
AKMU “happening” album
BLACKPINK “the album” album
SUHYUN (AKMU) “alien” album
MINO “take” album
TREASURE “the first step : chapter one”
BLACKPINK “ice cream” album
BANG YEDAM “wayo” album
BLACKPINK “how you like that” album
WINNER “remember” album
iKON “i decide” album
SECHSKIES “all for you” album
deinet 25fw ‘dei.net’ / creatvie director
*photography
deinet x ggum editorial / creative director
*photography
i-dle 8th album “we are” / creative director
* re-branding (artist name, visual, key visual, etc.)
* album
* trailer
* m/v
* photography
g-dragon 3rd album “übermensch” / gd’s visual team
* album
* m/v
* photography
tws 2025 deco kit / visual director
* photography
tws 2025 season greeting, 24 / visual director
* photography
g-dragon “power”, 24 / visual work as his team
super junior d&e “inevitable” album / visual director
* photography
xg 2nd mini album “awe”, 24 / visual director
* artist re-branding
* album visual concept (physical, online)
* promotion planning
holland “걔가 그러던데 / bitch he’s mine”, 24 / executive producer
* executive producer
xg “iykyk”, 24 / visual director
* music video
* photography
xg “something ain’t right”, 24 / visual director
* music video
* photography
teleport 도피 2024 compilation album, 24 / creative direction
* live performance film direction
toss : the money book, 24 / creative direction - production
* book announcement film
noboundariez : eternal shoes – visvim exhibition, 24 / contents direction
bobby “sir. robert” album, 24 / creative director
* album visual concept (physical)
* photography
* music video concept
* ‘무중력’ music video visual
* ‘moon+너가 그러라한다면’ music video visual
* on/offline promotion
samsung x maison margiela galaxy z flip 5 by hypebeast, 23 / creative - production
* film
* photography
* creative direction
* production
bobby “robert” album, 23 / visual director
* artist re-branding (artist logo, symbol, styling concept)
* album visual concept (physical)
* photography
* music video concept
* ‘f’ music video visual concept
* ‘hercules!’ music video visual concept
* on/offline promotion concept
couronne, 23 / creative - production
* event installation visual film
works in YG (Past, visual team)
23
AKMU “love lee” album
TREASURE “re-boot” album
22
TREASURE “the second step : chapter two”
CHANHYUK “error” album
iKON “flashback” album
TREASURE “the second step : chapter one” album
21
AKMU “next episode” album
ROSÉ (BLACKPINK) “r” album
iKON “why why why” album
TREASURE “the first step : chapter two”
19–20
AKMU “happening” album
BLACKPINK “the album” album
SUHYUN (AKMU) “alien” album
MINO “take” album
TREASURE “the first step : chapter one”
BLACKPINK “ice cream” album
BANG YEDAM “wayo” album
BLACKPINK “how you like that” album
WINNER “remember” album
iKON “i decide” album
SECHSKIES “all for you” album